AKSAL is a Moroccan
Group that is deeply attached to its traditions whilst remaining resolutely focused
on modernity. Morocco is an exceptional
country, its civilization, its cultural and spiritual wealth, its openness to
the world, its tolerance and the exemplarity of its population provide valuable
Through the impetus and the clear vision of our monarch the King Mohammed VI, creative and entrepreneurial talents and the Moroccan youth have been set in motion and have jumped on the modernity bandwagon, hence contributing to the national economic development and to the social dynamic.
AKSAL is fully part of this movement. Since 2004, we have signed historical franchise agreements with leading international groups operating in Retail, Luxury, Culture, Technology as well as Home Goods, making AKSAL a pioneer in these sectors in Morocco. Then in 2009, we initiated the constructionof a major project recognized today as the leading destination Mall in Africa and in the Mediterranean. These two major milestones are a symbol of our drive and ambition. AKSAL is an important generator of employment offering youth exceptional career opportunities through the arrival of new trades that we continue to develop day after day. By becoming the pioneers of Retail and Malls in Morocco, we chose to supportthe economic and social progress of the Kingdom of Morocco. Our strategic choices today aredriven by the desire toaccomplish the very best by designinginnovative, creative projects that create added value.
Our country is dynamic and innovative, and every day, we strive to be the ambassadors of this growing modernity and to represent in the best light possible a certain idea of refinement, hospitality as well as the creativity and exception that define our beautiful country, Morocco.
Salwa Idrissi Akhannouch
Chief Executive Officer